Don’t Just Talk—Influence: Bill McGowan on Why Your Words Don’t Stick
Negotiate Anything · Kwame Christian Esq., M.A.
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Show Notes
You’re not being ignored because your ideas are bad — you’re being ignored because your delivery is forgettable.
Buy the book: Speak, Memorably: The Art of Captivating an Audience by Bill McGowan
In this episode, Emmy-winning journalist and communication coach Bill McGowan joins Kwame Christian to expose the hidden mistakes even smart professionals make when they speak. From meetings to pitches, presentations to interviews, you’re probably missing key moments to influence — and you don’t even realize it.
You’ll learn:
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Why “winging it” is sabotaging your credibility
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The 3 parts of a message your audience always remembers
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How to craft punchy openings, unforgettable closings, and sticky metaphors
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What “theftosterone” is — and how to protect your ideas from being stolen
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The truth about authenticity (and why faking it isn’t always bad)
Whether you're a leader, speaker, or content creator, this episode will sharpen the way you speak — forever.
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