077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
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Show Notes
Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).
Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.
In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.
In this episode, you'll learn:
- Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading.
- The importance of authenticity in the homesteading world.
- A rundown of Darrell’s various businesses.
- The publication and publishing house, Homestead Living: what inspired it and where it’s going.
- The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit.
- The best marketing strategy according to Darrell.
Links & Resources:
Darrell Vesterfelt Links:
Darrell’s website
Follow Darrell on LinkedIn
Follow Darrell on Twitter
Follow Darrell on Instagram