069: Laura Roeder - Building the Best Brand in Your Niche
In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast. Laura started an online community and a course called Creating Fame. She’s done a bunch of
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Show Notes
In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast.
Laura started an online community and a course called Creating Fame. She’s done a bunch of stuff in the internet space. She’s one of the people who’s been doing it since the early days.
She got into software with a company called MeetEdgar, which is a social media scheduling service, and grew it into a successful company before selling it. She recently started another company called Paperbell. Paperbell is the all-in-one software that solves all the problems of running a coaching and consulting business.
There’s so much to learn from Laura. I love her direct, blunt style. She’s given me great advice over the years, and you get to tune in as we jump on a call, hit record, and start catching up.
In this episode, you’ll learn:
- Benefits of choosing a narrow niche for your business
- Common branding mistakes to avoid when starting out
- Laura’s advice for writing great copy
- Tradeoffs between hiring freelancers and employees
Links & Resources
Laura Roeder’s Links