Moral outrage on Twitter is contagious

Twitter has been the subject of another study, looking at how people's tendency to post tweets in moral outrage is affected by other people on the site. Increasingly in recent years, celebrities and other well-known individuals have found themselves being "cancelled". This usually happens when they do or say something that other users disagree with. The outpourings of outrage reverberate across the social network with many piling in publicly to scorn and humiliate the perpetrator. But why do people resort to this Twitter equivalent of lobbing rotten tomatoes at someone in the stocks?... Like this podcast? Please help us by supporting the Naked Scientists