Episode 364
Males donate competitively
Men tend to donate competitively on webs pages run by attractive female fundraisers
Naked Scientists, In Short Special Editions Podcast · The Naked Scientists
April 23, 20153m 49s
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Show Notes
If you are thinking of raising money for charity, what's the best way to ensure you hit your fundraising target? According to Nichola Raihani from UCL, you need to be an attractive woman so men will compete with each other to donate the most to your online giving page. Kat Arney went to find out why this is the case... Like this podcast? Please help us by supporting the Naked Scientists
Topics
competitivelygivingraisingmoneycharityfundraisers