Episode 537
Making Goodwill Go Viral
Promoting social causes online can mobilise millions and raise huge sums of money. But it only leads to long term changes if the campaigns don't fizzle out prematurely. Social psychologist, Sander van der Linden, University of Cambridge,...
Naked Scientists, In Short Special Editions Podcast · The Naked Scientists
February 21, 20174m 54s
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Show Notes
Promoting social causes online can mobilise millions and raise huge sums of money. But it only leads to long term changes if the campaigns don't fizzle out prematurely. Social psychologist, Sander van der Linden, University of Cambridge, thinks he's found the formula for social media campaigns to be effective in the long run, detailing what he calls "viral altruism" in a study published in Nature Human Behaviour. Ricky Nathvani went to go find out exactly what it is... Like this podcast? Please help us by supporting the Naked Scientists
Topics
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