Weekend Edition: AI Creates Jobs Too.
AI might take jobs from us, but Blair Chapman says there are a lot of new jobs too.
NAB Morning Call · NAB - The Morning Call
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Show Notes
Friday 21st February 2026
Please note this communication is not a research report and has not been prepared by NAB Research analysts. Read the full disclaimer here.
In this weekend’s podcast, Dr. Blair Chapman, Senior Economist at SEEK, previews the upcoming SEEK AI Gauge Report, highlighting that while overall job ad volumes have recently declined, demand for AI-specific skills is surging. Chapman notes a "broadening" of AI demand beyond the technical IT sector into fields like marketing and content creation, where approximately one in 20 ads now request AI proficiency. While the podcast addresses common fears of job displacement, particularly in entry-level white-collar roles, Chapman emphasizes that AI is currently augmenting rather than replacing most positions and creating new specialized roles such as AI ethics officers and AI content trainers. Ultimately, the discussion suggests that "AI fluency" is becoming a baseline requirement across the Australian workforce to drive productivity and navigate the evolving labour market.
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