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Roundtable #2 - The Power of Player Networks & Using UA for Game Validation

Roundtable #2 - The Power of Player Networks & Using UA for Game Validation

Naavik Gaming Podcast

May 28, 202146m 41s

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Show Notes

In this marketing heavy Metacast episode, Nico and Manyu are joined by Jayne, Matej and Florian to discuss -

  • How Player Networks might hold the key to User Acquisition growth in a post-IDFA world
  • How UA can be used to validate game concepts in the early stages of game development and derisk the business overall


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Topics

video gamesuser acquisitionplayer networksbusinessgrowthmarketingdevelopment