My Lash Two Braincells

Let's talk about the tough truths and lessons we wish we knew when we were building Light Heart. If you're dreaming of starting your own brand one day or are simply curious of what really happens behind the scenes--this one's for you. ✨ No matter where you are in your journey, remember that your impact isn't measured through your achievements alone, but by the irreplaceable person you are in this industry. You are so much more. With so much love, Smooches! P.S. let us know what you'd like to see us talk about next🤭

We are so back, baby. Welcome to Season 4 of My Lash Two Braincells, get comfortable because we are all moved into our home and can't wait to start this new season with you. Today we reflected on a few lessons learned and talked about exciting things to come. Join us for this season and let us know if there's something specific you'd like to see us cover below! Until next time, Smooches✨

The retention of a handmade fan meets the perfection of a Promade. In this episode, Elliott and I talk about our hopes for this new launch. For the artist who wants it all--consistent retention, perfect fans every time, and a faster application--you no longer have to compromise. We hope you love them, Smooches ✨

WE ARE SO BACK BABY🗣️Elliott's back this episode and we have so much to share with you my lovely angels! We know what it's like having to push through those tough seasons and there's no quick fix, but there are a few principles we've held onto that have kept us grounded. Whether you're a scared, new salon suites owner or an independent artist that has felt close to closing their books for good--we're here for you through this tough time sharing tips on how you can remain steadfast. If you are able to grow during the hardest season of your life, imagine how much more you will thrive when things get easier. We're so glad to be back and even more glad that you're here tuning in. Smooches, Angels. ✨

So much as been going on in Light Heart Land, if you’re interested, i’ll fill you in! Spoiler alert, I’m pregnant! We have Light Heart Coffee 2 on the way! We’re moving! We launched a few new products! And so much more. Ok love y’all, tell me something going on with you.🤎

Part 2 with Cristina Fard is live! ✨

One thing about myself and my dear friend, Cristina, we love to yap. So we had to take this conversation to My Lash Two Braincells to share how adhd can affect business owners and what you can do to overcome burnout & imposter syndrome 🤎 Part 2 coming soon! You can find Cristina at @itscristinafard on IG - or to work with her click https://stan.store/itscristinafard

We have a new Guestie Bestie on the podcast. 🎤 This episode is a one hour crash course on fine tuning your customer service skills in your lash business and how to serve your customers well without sacrificing your boundaries. Lexi is Light Heart’s incredible full time customer care specialist so who better to film this episode with than the woman we trust to take care of our lash friends everyday🥹 Thank you Lexi for all you do + thank you for sharing some of your expertise with us!

Snuggle up, grab a snack and tune in to learn more about one of my dearest friends and our newest hire, Casey Kody. We have tea.☕️🤍

Hi baddies + besties! This week, I am answering the top questions I get on model sets and all the benefits to adding model sets to your portfolio. xoxo, Maddi ✨

In this solo episode, I answer questions that you guys sent in for our February Q+A. ✨

This week, Elliott and I chat all about what we have learned in our first year as brand owners. ✨ Smooches!

Besties! We are relaunching our entire online academy AND our newest online course, The Ultimate Beginners Training. ✨

Hi lash besties! This week Katy and I chat about her new podcast, My Nightmare Client. We talk all about our own nightmare client stories! All the smooches, Maddi✨

Hi baddies and besties! This week, I am so excited to share the story of how Light Heart came to be. A big thank YOU because without each and everyone of you, I could have never imagined all that Light Heart is today. xoxo, Maddi ✨ - Sailing Ohana: https://a.co/d/hJt37FG

Hi lash besties! In this episode, we dive into our new liquid products and learn all about the ingredients in our lash shampoo, primer and bonder. After a year and a half, we are so excited for these products to finally be available and can't wait for you to fall in love! Smooches. ✨

From humble beginnings, I invested everything I had into my education and absorbed all the industry had to offer, creating one of the most sought-after private lash trainings. My passion never wavered–so why did I stop? For the first time, we will be sharing what stopped me in my tracks as an educator. Everything we do at Light Heart is driven by our commitment to you, you are our “why” and the future of the lash industry we all cherish. In this episode, we reveal two new powerful tools to help and ensure the future of the aspiring, independent lash educator, teaching without limitations. Introducing Quick Fans–a technique you can teach freely. And our Educator Program, offering our largest, most discounted kits for your students. The future of the lash industry depends on protecting and empowering you to teach life-changing techniques. We have worked tirelessly to give you everything you need to make that happen and now it's yours. With all of our love, may your trainings be fully booked and your hearts light. – Light Heart ✨

In this episode we exposed our truth about LashCon . . . the experience was better than we could have ever dreamed it !!! We spent the weekend with so many people who share our passion for the lash industry, and I couldn't be more grateful to Paul and Tuss for providing us with that special opportunity. Connecting with you this weekend, meant the world to us and reminded me of the reason for Light Heart. A place for intentional and caring artists of the lash industry to have access to everything they need to reach their full potential. Whether it's through quality education, products, a safe community to turn to, or a podcast to keep you company--you are the driving force behind everything we do. Light Heart is special because it has you. I love you so much, angel. Smooches!

Hello my angels! We are so happy to be back with this episode, where we talk about how our mindset and perspective can make all the difference during slow seasons and valleys. Sometimes life slows down but that is only an opportunity to reinforce what drives us and persevere through it. Here, we talk about what that looks like for us and our cherished community. My hope is that whatever season you find yourself in, you know that everyone at Light Heart is rooting for you. ✨ Smooches🤍

Hey besties! In this episode, you'll discover how you can maximize your business's marketing strategy with insights catered to EVERY stage of its growth. Whether you just started your business and have so many questions or you have been a business owner for a few years and you're wondering "what can I do next?"-- this episode is for you. As a business with so much to offer, it's crucial that your personal branding shines through in every professional decision you make. In this episode, we'll provide you with valuable tips to help you make this happen. If you have any questions or something more you'd like to see us talk about, please leave a comment below! Smooches!

Hello my angels! Ms. Perla and I are finishing our second round of new brand ambassadorships, which will be announced and officially shared with you SO soon!!! In this episode, Elliott and I shared the In's & Out's of landing brand ambassadorships with brands you believe in. Typically what they look for and how you can succeed as a member of their community. Stick around for our next video with Ms. Katy where she will share more insider tips and knowledge of the lash industry! Smooches!

Hi my cutie angels! The Arizona State Board laws have changed recently, and we are here to give you the rundown. In this episode we talk about the new changes, what this means for new lash artists, and how we at Light Heart are going to do our part for the next generations of lash artists. Stick around for our next YouTube video with Katy where she shares more on this topic. Smooches !!!

Hello, sweet angels! This week Katy and I chatted about all things that come with being a lash artist and our hot takes. 👀 We talked a little bit about everything and shared what we believe when it comes to running our lash businesses! Thank you so much for tuning in, Smooches!

There are so many factors that come into play when we talk about succeeding as a lash artist. You can have amazing work, create pretty sets, take bomb pics--but at the end of the day, your career depends on how well your beautiful work survives when it leaves your table. We call it, "RETENTION". Yes, client aftercare plays a huge role BUT I am a firm believer that 90% of retention is the lash artist's responsibility. There is so much to understand when it comes to the complex chemistry of adhesive ingredients and how our environment affects our work. I am so excited to share with you my tips, tricks, and the cold hard facts that you need to know in order to achieve your best work possible . . . and make it last!

Did you know that only 1% of the population has a legitimate cyanoacrylate allergy? Did you know an acrylate allergy develops over time? Did you know that patch tests are not an effective way to test for allergies? After this episode of our new series, you will understand sensitivities better than 95% of lash artists. In this episode, we cover the basics to understanding the dreaded reactions that are inevitable to occur throughout your career and how to handle them like a professional.

If you use adhesive (lmao, which I know you all do) you need to check this podcast episode NOW! We are going back to basics and discussing the fundamental knowledge every lash artist needs to know about adhesives. Today was the start of our new series where we’ll be covering everything you need to know about the Fundamentals of Lashing. Stay tuned, we have so much to share! Smooches!

This week we had the privilege of sitting down for a 2 hour discussion with our friend and mentor, Michelle--CEO of Paris Lash Academy. This episode is pure gold if you're wanting to hire, scale and get the inside scoop on what life is like running a lash company.

During this process, we stepped behind the curtain and uncovered the truth of what it takes to launch quality products. Our minds were ABSOLUTELY blown and we're spilling it all.

This not a prank. It's happening, besties 🤭 We never would've imagined we'd be here but in this episode we talk about how we realized that we had SO much more to give the lash industry. We have dedicated the last 10 months to creating the most gorgeous, luxe lash line to make your jobs easier and more enjoyable. Launching mid February, we are so excited to finally share our most intense and challenging journey yet, creating our own brand of custom lash products. And spoiler alert, you're gonna fall in love with them. 10,000 Smooches, Maddi✨

The majority of experienced lash artists today charge $75-$120 per fill and can't imagine a world where clients would be happy to pay over $200. But it is absolutely possible, you don't have to be the best lash artist in the world, simply be intentional with your craft and create an unforgettable experience your client would be HAPPY to keep coming back to. If you have a strong clientele right now and want to learn how you can attract these clients, this episode is for you! xoxo -Maddi ✨

Following our last episode where we found out about the MRR courses sweeping the lash and beauty industry, we were seriously curious to learn more. We personally took 2 of the most popular MRR courses and created a presentation for you on how these work, how the original creators are profiting off each sale, why people are feeling deceived, and we'll be giving a mini lesson on how to sell products digitally. Thank you everyone for the kind messages, we'll be sure to do more deep dives on industry related topics all year. ✨

Did anyone else wake up this week and get FLOODED with videos on how easy it is to make a million dollars in 5 minutes from their phone? I certainly did, and when I smell a sneaky little scam . . . I obviously have the duty to tell my besties. If you've never heard of MRR, MMR, or Master Resale Rights, buckle up because this one is gonna blow your mind 🤯 No hard feelings to anyone involved. All love from us, smooches. ✨🤍✨

Hi baddies and besties, in this episode we are walking through the entire origin story of Light Heart Coffee Shop with our first EVER guest appearance! Love you so much, We are back to our regular upload schedule, so don't worry, next episode is coming out in a week!

Hey baddies, in this episode, we are telling you everything we know about building and growing a brand that people love.

THIS EPISODE IS BETTER WITH VIDEO, WATCH IT ON THE LASH TWO BRAINCELLS YOUTUBE CHANNEL. Coming to you live from LashCon 2023 we are telling you exactly what we did to build one of the largest education businesses in the lash industry.

Did you know I got into lashes by accident? Here is the story of how I accidentally fell into the best job in the world, along with some advice for anyone who is just starting their journey in this incredible industry.

How to transition from salon employee to business owner.

Were you living in the era of classic/hybrid/volume/mega volume…when all of a sudden people started giving their lash sets unique names? whether you like it or hate it, they’re here to stay and there’s a way to offer signature styles without confusing your clients. I have formed an opinion you may not have heard before. tune in!

This week a joined some facebook groups and lemme tell you I think I lost some braincells...

The much anticipated itinerary for you to plan the ideal Italian vacay- also…do you like our new intro song!!?

To celebrate our four year wedding anniversary, this is the origin story of the lovebirds behind the biz🤍

Elliot gives the spark-notes on calculated risk in your business and how to take risks with confidence. 🤍✨

The truth of becoming addicted to lashing…and how to find peace and balance in your lash career on the other side.✨

Lets chat about a few industry norms that I'd love to change in 2023. Let me know what yours are!🤍🫶🏻

THIS EPISODE IS AN AD... And the sponsor is.. Me! Im gonna be real with you, we created the best Online Mega Volume Course in existence and I just want to tell everyone about it, because it can completely change your lash life.✨🤍

If you haven't thought about quitting, are you even a real lash artist? Don't let the intrusive thoughts win! You've totally got this and we are here to help:) ✨🤍

In this episode we are giving you fire tips and strats for optimizing your business to attract clients like crazy 🤪.

Heres 25 facts about me for my 25th birthday on our 25th episode:)

TB totally H most mindset stuff is super cringe but yall had questions so we have answers. This is all of the things that keep us motivated and on the right track!

Light Heart Studios Is 1! So to celebrate, we are diving into all the details and numbers of how we did for our first year as salon owners. Are we broke and destitute? Are we decamillionaires? Guess you'll have to listen in to find out.