My Digital Farmer Podcast

Are you curious how all the pieces of my marketing machine fit together? Sometimes it's helpful to see the "big picture." I share the different elements of my marketing strategy and how they all play off each other, so you can build your own too.

One powerful way to juice up your CSA offer is to add a "bonus." In this episode I share tips for how to find your perfect bonus to tip the scales and get someone to finally buy.

I used to think that I just had to put a few bullet points together to explain what I was selling. But an "offer" is so much more. This episode will break down the 7 elements of an offer that converts and help you get more people to say YES.

Do you get stumped when it comes to writing your weekly CSA newsletter? Today I invite Lauren Rudersdorf from Raleigh's Hillside Farm onto the show to share her ninja newsletter writing strategies so you can maximize this important marketing asset.

Do you know TOO much about your product? Are you making assumptions about what they already know (or want to know?). In this episode, we talk about how you might be falling victim to the Curse of Knowledge and what you can do about it.

If you're a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a "special kind" of customer. So how do you find more of them? Meet the "Lead Magnet" -- a digital form of "bait" to hook new customers.

What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they were so you could engineer these triggers to fire? One of the fundamentals of marketing... get ready.

Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is. This is the most important piece of data you can possibly uncover as a marketer. Let's dive in!

When it comes to marketing, it's not just about having a bunch of helpful information packed onto your website. The order of that information matters. In this podcast, we talk about "messaging hierarchy" and how to figure out what to say WHEN.

Do you have a ladder of products that move customers from the top of the funnel to the bottom? In this episode, I share what a value ladder is and how to build one for your farm.

That's right: your customers go on a predictable journey through your brand.If I told you there were 8 steps they need to take to become a brand ambassador, wouldn't you want to know what they are?...That's what this episode is all about.

Where are your ideal customers hanging out? You may have a great product, but if you're not putting it front of the right traffic, no one is going to buy it. The act of putting your offer in front of the right people at the right time is today's topic!

Who is your target customer? Or are you trying to sell your product to everyone? In marketing, we speak our message to one person: our ideal customer avatar. In this episode, we talk about how to find this customer and what you need to know about them.

As a farmer, it's not enough to just know how to grow your product. You also need to know how to SELL it. In this episode, I share why I started the podcast, and how in a matter of 18 months I went from clueless to confident in my farm marketing skills.