My Daily Business Podcast

Have you ever heard or celebrated national days like the National Lipstick Day or even gotten a free doughnut during National Doughnut Day? While others may think it’s a gimmick, a lot of small business owners use occasions like these to boost their sales and convert potential customers into loyal fans of their businesses. In this short tip episode, Fiona shares how national days can be a fun way for business owners to market their products and eventually create good conversions. Which one do you think will you be celebrating with your business soon?Topics discussed in this episode: Introduction [0:55]Passion. Purpose. Profit. [1:10]National Days [2:43]How National Days Help Businesses [6:21]For content ideas [6:52]Potential collaborations [7:42]Generate Conversation [8:54]National Lipstick Day [9:21]National Doughnut Day [11:15]Small Business Saturday [12:29]Different National Days for Anything [13:24]Conclusion [15:14]Contest [15:53]Resources mentioned in this episode:Passion. Purpose. Profit. Sidestep the #Hustle and Build a Business You LoveThe Good Business GroupLaterSproutSocialHootsuiteFirebelly For a full transcript of this episode including links please visit mydailybusinesscoach.com/podcast/27  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Fiona’s first book - Passion. Purpose. Profit. Sidestep the #hustle and Build a Business You Love is finally available on bookstores around the world. In this episode, one of her closest biz friends, Natasha Ace of Private Practice Alliance, interviews Fiona all about her book, how she got it published and why she approached a publisher instead of being self-published. At the end of this episode, learn how you can get a free signed copy of her new book and how you can win a one-on-one coaching with Fiona. Enjoy today’s episode!Topics discussed in this episode: Introduction [4:11]On Passion. Purpose, Profit, Sidestep the Hustle and Build a Business You Love [4:37]On Making Business Lessons Accessible [6:19]On Hustling [6:52]On Systems and Processes [10:38]On Why Fiona Chose To Go To The Publisher [12:06]On Finding Her Publisher [16:58]On The Book's Design [20:35]On The Process of Writing The Book [24:46]On The Challenges of Writing The Book [30:00]On The Pros and Cons of Self-Publishing [35:10]On What To Expect from Fiona's New Book [39::23]Where To Follow Fiona [41:15]Giveaway [45:28] Resources mentioned in this episode:Passion. Purpose. Profit. Sidestep the #Hustle and Build a Business You LoveThe Good Business Group Episode transcript:For a full transcript of this episode visit mydailybusinesscoach.com/podcast/26  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Do you find yourself squirming when the term marketing comes up? Are you someone who “hates” marketing? If so, this episode is for you. In this quick tip episode Fiona goes into why small business owners can sometimes feel negatively toward marketing and how you can overcome this.Topics discussed in this episode: Introduction [0:54]Passion. Purpose. Profit. Sidestep the Hustle and Build a Business You Love [1:27]Set your marketing hater free [4:13]What is it? [5:42]What does your inner marketing hater tell you? [7:09]How does it impact your small business? [8:26]Conclusion [11:02]Resources mentioned in this episode:Episode 24 of My Daily Business Coach PodcastMarketing For Your Small BusinessPassion. Purpose. Profit. Sidestep the Hustle and Build a Business You Love.For a full transcript of this episode visit mydailybusinesscoach.com/podcast/25  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

With almost 20 years working in marketing roles, Fiona knows the brilliant tactics from the BS. In this coaching podcast episode, she discusses what marketing actually is, what it isn’t and shares a tool to help you understand how your marketing is impacting your business and its connection to your audience. Listen now as she shares the basics, how marketing is a strategic plan for your business, her book recommendations and what you need to learn about the buyer cycle. Topics discussed in this episode: Introduction [1:18]Marketing - And Why It Matters [2:10]The Changes in Marketing [4:55]What Marketing is and isn't [6:35]The Know, Like, Trust Principle [9:36]Marketing As A Spectrum [11:51]Marketing As A Strategic Plan [15:51]Getting A Clear Idea Why You're Marketing [17:28]What Is Your Marketing Doing [18:46]Fiona's Recommendations [19:35]Marketing As A Framework [21:20]The Buyer Cycle [22:29]The Stages of The Buyer Cycle [24:11]The AIDA Model [26:33]Conclusion [31:01]Resources mentioned in this episode:Group CoachingMarketing For Your Small BusinessEpisode 4Milan KunderaSeth Godin's This Is MarketingPassion. Purpose. Profit.Zig ZiglarJim CollinsEpisode transcript:  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

We spend hours each working day doing repetitive tasks which takes away the time we could have used to focus on other important work. In this short tip episode, Fiona discusses the importance of automation and why every business owner needs to use automation tools to save time and energy from doing repetitive tasks such as answering emails, sending instructions to new members of your team and sending emails to new subscribers. Listen now to learn which automated tool has helped Fiona run her business without wasting time. Topics discussed in this episode: Introduction [0:54]Quick Exercise [2:56]Automation [5:22]What To Automate [9:11]On Service-Based Businesses [9:52]On Product-Based Business [10:34]Other Examples [11:07]Conclusion [14:29]Resources mentioned in this episode:My Daily Business Coach shopFrontGet It Done eBookCalendlyZoomtext replacement tool on your phone or iPadCoScheduleEpisode transcript:For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/23Thanks for listening to my daily business coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram at @mydailybusinesscoach. If you enjoyed this or learned something (and i hope you did!) i would love it if you’re able to leave a review for me on iTunes.If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram at @mydailybusinesscoach.  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this interview episode, Fiona talks to sisters Laurinda and Fatuma Ndenzako, founders of Collective Closets, an amazing Melbourne-based clothing label that merges, “the chic deconstructed but restrained silhouettes of Melbourne and the wild, untamed, and deregulated aesthetics of modern African fashion drawing inspiration from the city of Nairobi.” Listen in to this chat as Laurinda and Fatuma share their experiences running a small business as sisters, how they cope with motherhood and business, and their top tips on becoming a truly empowering brand. Topics discussed in this episode: Business During COVID [00:22]On Having Babies While Running A Business [3:17]About Collective Closets [5:02]Running A Business With Your Sister [7:03]One's Role in Running The Business [11:14]What The Whole Family Thought About Starting and Running A Business Together [13:13]Finding Suppliers [18:56]Who To Partner With in Business [22:12]On Giving Back [27:17]On Selecting Models [29:01]On Business and Diversity [33:30]Coping With Motherhood and Business [42:44]Recommended Tools, Podcasts, People or Books [50:23]Courses Taken for The Business [1:00:00]On Looking Back [1:04:26]What Is Next for Collective Closets [1:12:00]Conclusion [1:17:22]Resources mentioned in this episode:Collective ClosetsCollective ConversationsWhatsAppPlanolyDropboxMy Daily Business Coach Sunday Emails16personalities.comUpworkGeneral AssemblyFor a full transcript of this episode please visit mydailybusinesscoach.com/podcast/22  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

If you’re planning to start your own weekly emails or just want to become more active on social media but are having hesitations, then this tip episode is for you! Fiona shares her thoughts on why it doesn’t matter if you only have few followers on Instagram or don’t have many people who have signed up for your weekly newsletters at the moment. It’s time to let go of the perfect number, start becoming more active and celebrate that people want to hear from you! Topics discussed in this episode: IntroductionLetting Go of The Perfect NumberStarting My Weekly EmailsStart Being More ActivePeople Want To Hear From YouFiona's Group CoachingResources mentioned in this episode:Fiona’s Group CoachingTinyLetterConvertKitMailchimpSeth GodinFor a transcript of this episode please visit mydailybusinesscoach.com/podcast/21  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Let’s get off the Procrastination Train! In this coaching episode, Fiona talks about how procrastination has always been a (sometimes unhealthy) habit of almost all small business owners. Listen as she shares her seven tips to help you get things done and be more productive without falling into the trap of procrastination! Fiona also announces the opening of her group coaching sessions! If you’re up to it, learn more about the details in this episode. Listen now!Topics discussed in this episode: Introduction [1:40]Your Mindset [2:28]Group Coaching [3:16]Benefits of Joining A Group Coaching [4:03]Procrastination [6:04]What was the last business task that you procrastinated on? [7:52]Seven tips to help you avoid procrastination [8:59] 1. Understand the Lure of Perfection [9:08] 2. Set Yourself a Deadline [13:19] 3. Start Eating That Frog [16:49] 4. Make It Public [18:50] 5. Join a group coaching program [20:29] 6. Plan Your Reward [22:38] 7. Start Small [25:00] Group Coaching Reminders [27:00]Resources mentioned in this episode:Group Coaching with FionaAsanaTomato Timer Countdown ToolLever DeadlinesThe Four Disciplines of ExecutionBrian Tracy's book, Eat That FrogTranscript:For a full transcript please visit mydailybusinesscoach.com/podcast/20  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Here’s a fun episode that’ll leave you dancing to your favorite song after listening. Fiona shares one of her favorite tips that has helped her not only in business but in her personal life as well - shaking it off by dancing to her favorite tune, guaranteed to uplift your mood during a bad day. Topics discussed in this episode: Introduction [0:54]What is your favorite dance track? [1:38]How to switch up your mood in seconds [2:30]Do the "shake it off" [3:25]How do you do it? [4:00]How Fiona applies it in her life [4:43]When this tactic should apply [5:31]What is your #1 dance track? [5:58]Resources mentioned in this episode:Spotify [4:06]For a full transcript  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

When Julia Busuttil Nishimura released her debut book, Ostro, she didn’t expect to win acclaim from famous food personalities like Jamie Oliver and Nigella Lawson as well as be short-listed for the 2018 ABIA ‘Illustrated Book of the Year’ and Gourmet Traveller’s ‘Best Food Books for 2017.’ Four years later, she is now preparing for the release of her second highly-anticipated cookbook, A Year of Simple Family Food. In this lovely interview with Julia, learn more about the success of Ostro, her life before becoming a cook and an author and how she runs her business today. Topics discussed in this episode: Introducing Julia Busuttil Nishimura [1:54]Catching Up [3:57]How Julia Started Out As a Teacher [7:56]How Her Upbringing Influenced Her Career as a Cook and an Author [10:44]Why She Didn't Pursue A Food Career Immediately [14:03]How Long It Took Julia to Focus on Being a Cookbook Author [16:05]What are Julia's Tips on Taking Beautiful Shots for Food [17:37]How She Got Famous Food Personalities Give Testimonials to Her Book [19:33]What Other Things/Factors Helped Her In Building Her Business [23:13]What Particular Business Element Did She Need To Upskill On [25:07]What Helped Her Push Through Doing An Instagram Live and Being More Active in Social Media [26:16]What She Felt Before Releasing Her First Book [28:42]Her Advice For Her Younger Self [34:05]A Year of Simple Family Food Release [36:50]Where Does Ostro Come From? [37:42]Resources mentioned in this episode:Ostro Blog [2:19]A Year of Simple Family Food [2:28]The Cook’s Companion by Stephanie Alexander [15:49]Transcript:Find a full transcript at mydailybusinesscoach.com/podcast/18  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

How will you know if you’ve designed your website well? How can you check if your website is performing at its full potential? In this short tip episode, Fiona shares how HubSpot’s Website Grader helped her assess how her website, mydailybusinesscoach.com, is doing based on performance SEO, mobile optimisation and security. Listen as she shares the advantages of using the website grader to evaluate your website. Topics discussed in this episode: Introduction [0:59]HubSpot [1:45]Website Grader [2:20]Why This Tool is Helpful [3:57]#1 - User Friendly [4:12]#2 - Free Tool [4:58]#3 - Gives Proper Insights and Guidance [5:30]#4 - Check Other URLs#5 - Provide solutionsWhy You Need To Constantly Use This Tool [10:16]Conclusion [12:43]Resources mentioned in this episode:HubSpotWebsite Grader  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

2020 is far from over but, the first half has taught us very valuable lessons that should be considered as a wake up call for everyone to take action against the injustices present in the system. In this special podcast episode, Fiona talks about why every business owner needs to speak up about important matters in a way that’s true to each business’ values. Make sure to pay attention to this episode as it’s a sensitive conversation that everyone needs to participate in… now more than ever.Topics discussed in this episode: Introduction [0:54]Recalling what happened earlier this year [1:27]Racism and privilege [2:40]When should small business owners speak up? [3:34]What is right for your business? [4:15]Fiona's privilege as a white person [5:52]Small business owners' values [6:44]Diving into your values [11:34]Showing up in a way that's true to your values [13:11]Creating impact [14:02]Talking about these kinds of issues [15:55]A note for black people and people of colour [16:58]A note for white people [17:43]On showing up [18:38]How Fiona does her part [19:55]Conclusion [22:49]Resources mentioned in this episode:George Floyd and the Black Lives Matter MovementCOVID newsBushfires in AustraliaRoman Catholic Church harassment casesSource NationDixie CrawfordGrowing Up Aboriginal in AustraliaAustralia Day by Stan GrantHow to be an Anti-racist by Ibram X. KendiWhite Fragility by Robin DiangeloMe and White Supremacy by Layla SaadTranscript: For a full transcript and a list of resources to help with Black Lives Matter please visit mydailybusinesscoach.com/podcast/16If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram - @mydailybusinesscoach.  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this tip episode, it’s time to reflect whether you need to change your mindset as a small business owner or not. If you feel like you find yourself constantly with unfounded thoughts, it’s time you change the way you think. Listen as Fiona shares how the five-second rule by Mel Robbins has helped her improve her outlook in going after uncharted territories in her business and why you need to try this tip too!Topics discussed in this episode: Introduction [0:13]Mindset with Unfounded Thoughts [0:45]Example: Writing my Book, Passion. Purpose. Profit. [1:43]Mel Robbins [3:47]The Five-Second Rule [5:06]How It Helped Fiona's Business [7:31]Fiona's First Example [7:49]Fiona's Second Example [11:14]Conclusion [13:25]Resources mentioned in this episode:Passion. Purpose. Profit [1:55]Mel Robbins [3:56]For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/15  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

At just 24, Nick Shelton saw a gap in the market for quality recommendations when it came to enjoying the best a city had to offer. Using nothing but initiative he set off to close this gap. Ten years later he has not only succeeded, but created an empire with Broadsheet, a company that incorporates online and print publications, books, restaurants, cafes, collaborations and so much more. In this interview, he discusses how exactly he built Broadsheet, why he has never sought out investment and what he thinks makes for a strong leader. Topics discussed in this episode: Introducing Nick SheltonWhat is Broadsheet? [5:32]How did the company's online publication come about at a time when print publication was still the popular choice? [6:50]Did Nick have a hospitality background? [8:08]On how the concept of Broadsheet start to develop prior to starting the business [8:46]On Contacting People Who Could Really Help Their Business [10:53]On selling the idea of "Broadsheet" [12:20]Who else is involved in Broadsheet? [14:07]On the process of deciding what to do [16:28]On things that haven't gone to plan for Broadsheet [19:09]On getting energy from other people or from yourself [21:15]On the people Nick reaches out to. [22:58]On the books and podcasts Nick recommends [24:40]On his favorite quotes/mantras [26:05]On writing his business plans. [27:23]On Broadsheet's legacy [29:30]On keeping the public's love and trust for Broadsheet. [30:58]On his achievement [32:19]Conclusion [33:20]Resources mentioned in this episode:The Ride of a Lifetime: Lessons Learned from 15 Years as CEO [25:47]Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight [25:37]For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/14  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

The first half of the year is already done and we’re halfway through with July, how are you achieving your goals? In this short podcast episode with Fiona, she shares one useful tip she discovered to help you achieve your goals after you set them. Listen now as she sets an example on how you can set levers that will help you and your business. Fiona also has an exciting news about her new book to be released this September - the Passion, Purpose, Profit: Sidestep the Hustle and Build a Business You Love. Topics discussed in this episode: Introduction: [0:55]Getting Published [1:36]Passion, Purpose, Profit: Sidestep the Hustle and Build a Business You Love [2:32]Setting Goals [3:52]What are Levers? [5:53]Example No. 1 - conversion rate optimisation [6:26]Example No. 2 - average transactional value [7:11]Two Levers per Goal [9:12]Conclusion [10:39]Resources mentioned in this episode:Hardie Grant Books [1:53]Lucy Feagins, The Design Files [3:05]Josh Rubin, Cool Hunting [3:08]Laurinda and Fatuma, Collective Closets [3:15]Henrietta Thompson, Wallpaper* Magazine, Harth [3:19]Four disciplines of execution [5:47] For a full transcript please visit mydailybusinesscoach.com/podcast/13Thanks for listening to My Daily Business Coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram - @mydailybusinesscoach.  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.