Episode 582: Suji Sanjeevan of Light + Glo and BrandScent on what it takes to create a business with impact
My Daily Business Podcast · Fiona Killackey, Suji Sanjeevan, Jeeva Sanjeevan
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Show Notes
⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness ⭐️⭐️
In this episode, Fiona talks to Suji Sanjeevan, founder of Light + Glo and BrandScent, about building multiple successful businesses, creating bespoke scent experiences for major brands, and staying human in the age of AI.
You'll Learn:
- How to pivot from a traditional career path to follow your passion and build a thriving business
- Why storytelling and human connection are essential for standing out in competitive industries
- How to create bespoke scent marketing strategies for businesses across different sectors'
- The science behind scent and its impact on health, wellbeing, and customer experience
- Practical strategies for using business as a vehicle for impact beyond profit
- How to balance multiple business ventures while maintaining creativity and innovation
- Why finding your unique voice and perspective is crucial for brand differentiation in any industry
Sponsored by Vanta AI: vanta.com/mydailybusiness
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Connect with Suji Sanjeevan:
• Brand Scent: https://brandscent.com.au/
• Light + Glo: https://www.lightandglodesigns.com.au/
• Instagram: @lightandglofragrances
Connect with My Daily Business:
- Instagram: @mydailybusiness_
- TikTok: @mydailybusiness
- Email: [email protected]
- Website: mydailybusiness.com
Resources mentioned:
- Vanta AI
- AI Monthly Chat Group for Small Business Owners
- How to Get Your Book Published course
- Join our AI Chat Group for small business owners
- My Daily Business courses - mydailybusiness.com/courses
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