Episode 506: Phoebe Simmonds of the memo
Discover how Phoebe Simmonds built The Memo into Australia's leading parenting retailer after previously founding The BLOW hair salon. In this conversation with Fiona Killackey, Phoebe reveals her strategies for identifying market gaps, creating distinctive brand identities, building genuine community, and scaling from online-only to multiple physical stores. Learn how she and her business partner Kate launched their own product line, DUE, and how she balances running multiple businesses while being a new mother. Perfect for entrepreneurs looking to create brands with purpose and build businesses that truly resonate with their audience.
My Daily Business Podcast · Fiona Killackey, Phoebe Simmonds
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Show Notes
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In this inspiring interview, Fiona chats with Phoebe Simmonds, co-founder of The Memo, Australia's leading parenting retailer. Phoebe shares her journey from founding The BLOW hair salon to creating The Memo and launching their own product line, DUE. Learn how she built these successful businesses, her approach to branding and community-building, and how she balances entrepreneurship with motherhood.
You'll learn:
- How Phoebe identified and filled a gap in the parenting retail market
- The importance of creating a strong brand identity and community
- Strategies for scaling from online-only to multiple physical locations
- Why finding the right business partner with complementary skills is crucial
- How to develop your own product line after establishing retail success
- Practical approaches to balancing business growth with motherhood
- The value of creating experiences beyond just selling products
- Why focusing on your customer's journey leads to business success
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Resources mentioned:
- Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025
- Descript - AI video editing tool
- My Daily Business courses - mydailybusiness.com/courses
Connect with Phoebe and the memo:
- The Memo website: thememo.com.au
- The Memo Instagram: @thememo
- DUE Instagram: @duefromthememo
- Phoebe's Instagram: @phoebeactually
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