Episode 494: Felicity Rodgers of Cargo Crew
In this episode, Fiona Killackey talks to Felicity Rodgers, founder of Cargo Crew, about building a business that stands the test of time. With over 20 years of experience, Felicity shares the key lessons that helped her navigate challenges, stay true to her values, and grow a brand that resonates with people. From staying curious and adaptable to building real connections with customers, Felicity’s journey is a reminder that success isn’t just about what you sell—it’s about who you are and how you show up every day. If you're ready for practical advice and honest insights that can help you rethink your business, this episode is a must-listen.
My Daily Business Podcast · Fiona Killackey, Felicity Rodgers
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Show Notes
How does a business go from a small idea to making waves across the globe?
In today’s episode, Fiona Killackey sits down with Felicity Rodgers, the powerhouse founder of Cargo Crew. With over two decades of experience in the business world, Felicity has learned a thing or two about staying curious, being adaptable, and creating authentic connections. She’s built a thriving brand in the competitive world of modern uniforms, and she’s here to share the highs, the challenges, and the lessons she’s picked up along the way.
Here’s what you’ll get from this episode:
- Curiosity is your secret weapon: Felicity explains why staying curious has been her biggest business asset.
- Building a brand with heart: From fashion to uniforms, hear how Cargo Crew’s authentic approach helped them connect with customers—both in Australia and the US.
- Surviving the pandemic: The strategies that kept Cargo Crew strong during the toughest of times.
- Growing a community, not just a customer base: Learn how they’ve built a tribe around their brand.
- Celebrity endorsements and celebrating wins: Get an inside look at the fun and rewarding moments behind the scenes.
- Family in business: Felicity talks about the joys (and challenges) of working with family.
- Motivation when things get tough: How Felicity and her team keep going and celebrate their wins, no matter how big or small.
If you’re looking to breathe new life into your business, or you just want to hear some real talk from someone who’s been there, done that, then this one’s for you.
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