Episode 474: Influencers vs. Content Creators
Fiona shares her personal experiences from her extensive career in marketing and publishing, shedding light on the historical context of influencers and their role in today's digital landscape.
My Daily Business Podcast · Fiona Killackey
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Show Notes
In this episode, Fiona unpacks the real differences between influencers and content creators, cutting through the noise to explore what these partnerships actually mean for small business owners today. Drawing from her decades of marketing experience, she shares practical strategies for making these relationships work - no matter your brand size or budget. Whether you're weighing up your first collaboration or looking to refresh your approach, you'll walk away with clear, actionable steps to make modern marketing partnerships work for your business.
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