Are you avoiding emotion in your small business marketing?
In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!
My Daily Business Podcast · Fiona Killackey
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!
You'll Learn How To:
- Tap into the emotional needs of your audience
- Understanding the emotional drivers in purchasing behaviour
- Utilizing customer testimonials
- Assessing marketing strategies to balance emotional and rational drivers
- Personal purchasing and emotional responses
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.
Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.
Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.