The Dickie and Donny Show Season 2 Episode 20: Word of the Year- Developing People with Intentionality
My Business On Purpose · Scott Beebe
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Show Notes
What if one word could change how your people show up this year?
Most business owners say developing their team matters, but very few do it with real intention. In this episode, Shawn "Dickie" Stinson and Brandon "Donny" Gray challenge owners to slow down and ask a powerful question. Are you actually developing people on purpose or just hoping growth happens over time?
The conversation centers around choosing a Word of the Year and why this simple practice can become a leadership filter for decisions, culture, and people development. Dickie and Donny break down how intentional language creates clarity, alignment, and momentum inside a business.
You will hear why drifting leaders create drifting teams and how a clear word helps owners lead with focus instead of reacting to the noise of the day. This episode is a wake up call for owners who want better people outcomes without burning themselves out.
Here is what you will take away: ✅ Why a Word of the Year sharpens leadership clarity ✅ How intentional development builds stronger teams ✅ The cost of passive leadership on culture and performance ✅ Practical ways to lead people on purpose every day
Dickie and Donny bring practical insight that challenges owners to stop managing symptoms and start developing people with vision and intention.
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