
$50,000 Annually in Music Sales with Free For Shipping & Handling Funnels
Music Marketing Manifesto Podcast
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works well. But it's not the only type of funnel out there!
Another notable approach is the Free For Shipping & Handling Funnel. This method entices people to pay a small shipping and handling fee in exchange for a "free" physical album delivered to their doorstep. While these funnels can be more challenging to execute, their success often surpasses that of any other funnel types when done right.
In this episode of Music Marketing Manifesto, we delve into the intricacies of Free For Shipping & Handling Funnels, and welcome back Kevin Goetz from Mute Prophet. Kevin shares his experience of generating over $50,000 per year in music sales using this funnel strategy.