The One Thing Every Product-Based Business Needs To Survive
Multiplier Mindset® with Dan Sullivan
May 26, 20179m 11s
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Show Notes
Why was Thomas Edison credited as the inventor of the light bulb when at least six working light bulbs had already been in use for 20 to 30 years? Dan Sullivan explains why the focus in a product-based business can’t be the product — and what to do instead.