Restaurants Play Value Games
From fast food to fine dining, restaurants are trying to lure diners back with the promise of more for your money.
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Show Notes
David Henkes is a Senior Principal for Technomic and a global food and beverage trendwatcher. Henkes joined Ricky Mulvey for a conversation about:
- How McDonald’s kicked off the value wars.
- Why the price of fast food convergerged with some sit-down meals.
- The publicly traded restaurants where customers are flocking.
Companies discussed: MCD, EAT, BLMN, TXRH, DRI
Host: Ricky Mulvey
Guest: David Henkes
Producer: Mary Long
Engineer: Desireé Jones
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