Episode 309
Episode 309: Removing Friction in the Mortgage Process
Mortgage Manager Playbook · Pat Sherlock
March 9, 202623m 26s
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Show Notes
Mike Cush, VP of Purchase Strategy, AmeriSave. Key Highlights: removing friction must start with the consumer, not the lender; too much tech is built to help the lender, not improve the customer experience; AI should simplify the process; best place to reduce friction is a the beginning of the home search; and lenders need to rethink their strategy now because AI will change mortgage quickly.