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Episode 246:  Key Marketing KPIs for 2024
Episode 246

Episode 246: Key Marketing KPIs for 2024

Mortgage Manager Playbook · Pat Sherlock

January 29, 202424m 29s

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Show Notes

John Seroka, President, Seroka Brand Development. Highlights include: need both quantitative and qualitative metrics; lead quality matters; corporate personality; social sentiment is key and must test for success. With a track record dating back to 1987, John specializes in creating and implementing digital marketing and public relations strategies.