Episode 157
Episode 157: Lead Generation for Consumer Direct
Mortgage Manager Playbook · Pat Sherlock
June 7, 202117m 48s
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Show Notes
Daniela Bigalli, SVP, Sales and Marketing at Homestead Funding Corp. talks about Lead Generation for Consumer Direct. Highlights include: review asset allocation; try smaller testing pilots; the importance of being in front of client first; speed to contact and team must believe in strategic mission. Daniela has been in the mortgage industry for 18 years and you will enjoying her very insightful comments on lead generation.