
Episode 135
Episode 135: Helping Experienced Originators Adapt a New Way of Selling
Mortgage Manager Playbook · Pat Sherlock
October 19, 202018m 41s
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Show Notes
Danny Deaton, EVP, Head of National Production, Highland Residential talks about Helping Experienced Originators Adapt a New Way of Selling. Highlights include: knowledge is power in serving customers; servant leadership; net promoter scores matter; selling is a value added process and when there is a problem—apologize. Danny has been in the mortgage business for over 40 years and you will enjoy listening to his comments on selling.