Would naming parks after private entities actually generate revenue?
May 29, 20249m 40sbonus
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Vancouver city staff are exploring ways to attract corporate donors by offering naming rights for city and park board assets.
Guest: Bettina Cornwell, Head of the Department of Marketing at the University of Oregon’s Lundquist College of Business
Learn more about your ad choices. Visit megaphone.fm/adchoices