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Why was Apple’s ‘Crush’ iPad Pro commercial such a bust?

Why was Apple’s ‘Crush’ iPad Pro commercial such a bust?

Mornings with Simi

May 13, 20249m 22sbonus

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Show Notes

Apple recently released a new advertisement called 'Crush', showing various items related to creative pursuits being smashed to make way for their new iPad Pro.

Guest: Dr. Kim Watts, Senior Lecturer in Marketing at the University of Bath

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