Should online reviews have that much power over our spending choices?
August 18, 20256m 16sbonus
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Show Notes
Studies show nearly 99% of shoppers check online reviews before buying. Many won’t even CONSIDER a product without them. From converters to holidays or appliances, reviews have replaced traditional brand trust.
Guest: Dr. Katie Mehr, Assistant Professor, Marketing, Business Economics, and Law, Alberta School of Business, University of Alberta
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