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Proton Wants ASEAN But Does ASEAN Want Proton?

Proton Wants ASEAN But Does ASEAN Want Proton?

Morning Brief

January 30, 20209m 59s

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Show Notes

Proton wants to raise overseas sales by at least four-fold this year, helped by annual new model launches and the strength of its parent, China-based Geely. But can its brand equity, after-sales service network and quality stand up to scrutiny?

The Morning Run crew discuss.

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