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Malaysians - Sensitive to Cost and Service

Malaysians - Sensitive to Cost and Service

Morning Brief

September 5, 201910m 7s

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Show Notes

A Nielsen Global Consumer Loyalty Survey has found that consumer trends are changing, with more options now in the market to choose from coupled with rising cost of living. For more on this, we speak to Luca De Nard, Managing Director of Nielsen Malaysia, about how Malaysian consumer loyalty compares to the rest of the region. 

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Topics

consumer loyaltyretailcosmeticsmillennialsaseanmarketing