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Malaysia To Highlight Culture, Target High-Value Tourists

Malaysia To Highlight Culture, Target High-Value Tourists

Morning Brief

September 25, 202510m 29s

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Show Notes

According to Nigel Wong, President of the Malaysian Association of Tour & Travel Agents (MATTA), Visit Malaysia Year 2026 will highlight the country’s cultural richness and unique destinations, aligning with global travel trends. He added that Malaysia should focus on attracting high-value tourists who can contribute more spending during their visits.

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