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Are Flowers Still The Gift Of Choice On V-Day?

Are Flowers Still The Gift Of Choice On V-Day?

Morning Brief

February 13, 202510m 5s

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Show Notes

With Chap Goh Meh and Valentine’s Day falling in the same week, florists have been flooded with orders. However, rising costs and supply challenges are shifting consumer buying habits. Is the love for fresh flowers fading or will demand continue to bloom? To get an industry perspective, we speak to Esda Meow, Member of the Malaysia Retail Chain Association (MRCA).

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