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Show Notes
The National Union of Journalists blames political interference for Utusan's demise. But in truth, UMNO was a mere catalyst. Utusan needed much, much more than sub-par politically tinged 'stories' to overcome competition, digital disruption, dwindling ad revenue and volatile newsprint costs to avoid meeting its maker.
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Topics
MediaMarketingAdvertisingUtusanUMNOclosurepoliticsTan Sri Syed Mokhtar