Getting social for science and conservation
Mongabay Newscast · Mongabay discusses marketing for conservation with Diogo Verissimo
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Show Notes
We take a look at how the social sciences can boost conservation efforts with guest Diogo Verissimo, one of the top researchers focused on adapting marketing principles for conservation. A Fellow with the University of Oxford and the Institute for Conservation Research at the San Diego Zoo, he designs and evaluates programs that aim to change human behavior to combat issues like the illegal wildlife trade.
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