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[TOP STORY] The new car market battleground is experience, not badge
Moneyweb@Midday · Jeremy Maggs
March 26, 20266m 57s
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Show Notes
‘At the moment we are seeing that the brand alone doesn't help to retain a customer…they look at the brand experience, the ownership experience as part of the value that they are seeking,’ says Liezel Jonkheid, director at the Consumer Psychology Lab. Moneyweb