From hippy to peanut butter hero: The wild adventures of Pic Picot

Pic Picot has lived his life like it's one big experiment. He's tried a bit of this, had success with a bit of that, lived on a commune, sailed the Pacific and modified a concrete mixer to roast peanuts in. The latter was the humble beginnings of what you'll now know as Pic's Peanut Butter. The self-confessed hippy joins Liam to talk risk-taking, money-making and the future of the beloved Pic's brand after a majority stake was recently sold to an Australian firm. 

See omnystudio.com/listener for privacy information.