Using Artificial Intelligence to Supercharge Your Marketing is Quickly Becoming the Norm
Monday Morning Radio · Dean Rotbart
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
[Listeners to Monday Morning Radio can now purchase a copy of Dean Rotbart's new book, September Twelfth: An American Comeback Story. Visit Gutenberg's Store.]
Many companies don't realize they are sitting on a mother lode of extremely valuable assets that they underutilize or don't use at all.
The assets are customer purchase data and preferences, and unless companies use artificial intelligence — AI — to effectively mine that data, they are missing out on an undeveloped vein of marketing gold.
Raj Venkatesan is a professor of business administration at the University of Virginia and one of the nation's most respected experts on using AI in marketing. Co-author of "The AI Marketing Canvas," this week Raj shares with host and award-winning journalist Dean Rotbart his five-stage road map that any company can follow to reap AI riches.
Photo: Raj Venkatesan, The AI Marketing Canvas Posted: August 30, 2021Monday Morning Run Time: 38:12