![131 - [Interview] Why Marketing Is Critical to Outbound Sales](https://content.production.cdn.art19.com/images/c1/14/3e/76/c1143e76-9663-42ac-85ce-12483c9a1d75/44673a59e77dbc0fb0f75742e1bedea5cf6bcde3928d291dca2b674b1302558c46f77cb7b6e4bfcaea02f575b21666a60661d7f7e3f61baef2b3b89adf1b7f44.jpeg)
131 - [Interview] Why Marketing Is Critical to Outbound Sales
Modern Sales - B2B Selling Podcast · Liston Witherill
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Show Notes
How much marketing do you need to do in your outbound selling? The answer is more than none, but less than Coca-Cola. What's in between? Learn the right balance between sales and marketing from Tony Lenhart, Sales Drummer at Sales Empowerment Group.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/tony-lenhart
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