![123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee Frederiksen](https://content.production.cdn.art19.com/images/c1/14/3e/76/c1143e76-9663-42ac-85ce-12483c9a1d75/44673a59e77dbc0fb0f75742e1bedea5cf6bcde3928d291dca2b674b1302558c46f77cb7b6e4bfcaea02f575b21666a60661d7f7e3f61baef2b3b89adf1b7f44.jpeg)
123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee Frederiksen
Modern Sales - B2B Selling Podcast · Liston Witherill
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
How is expertise bought, and how should you sell yours? Hinge Marketing asks this question over and over again, and they do research on how professional services buyers make purchasing decisions. In this episode, Liston interviews Lee Frederiksen to discuss what he's uncovered in his research that we can apply to consultative selling.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/hinge-marketing-lee-frederiksen
---
Get a daily sales insight sent straight to your inbox:
Subscribe to the daily sales insights newsletter
Don't miss a single episode:
Like what you heard?
Help us get the word out by leaving a rating and review on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.