112 - Pain Points: Do buyers respond more to pain or gain?
Modern Sales - B2B Selling Podcast · Liston Witherill
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Show Notes
Is it better to focus on your prospect’s pain points, or what they stand to gain? In this episode, we’ll dive into the science of how buyers make decisions and which messages are more likely to move them to action. The results might surprise you...
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/pain-points
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