109 - Selling Services v. Products: What's the Difference?
Modern Sales - B2B Selling Podcast · Liston Witherill
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Show Notes
Selling services is quite different from selling products. Namely, it’s much more difficult! The differences come down to three main factors: definition, trust, and risk. The more you can address these factors, the more you’ll accelerate your services sales process.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/selling-services-vs-products
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