![106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)](https://content.production.cdn.art19.com/images/c1/14/3e/76/c1143e76-9663-42ac-85ce-12483c9a1d75/44673a59e77dbc0fb0f75742e1bedea5cf6bcde3928d291dca2b674b1302558c46f77cb7b6e4bfcaea02f575b21666a60661d7f7e3f61baef2b3b89adf1b7f44.jpeg)
106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)
Modern Sales - B2B Selling Podcast · Liston Witherill
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Show Notes
In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/how-enterprise-clients-buy
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