098 - Sellers Become Marketers, Part 3: Why Different Is Better Than Best
Modern Sales - B2B Selling Podcast · Liston Witherill
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Show Notes
Want to stand out and be noticed when you sell? You have to be different. And the truth is that different is more important than being the best. Learn why, and what you can do to stand out with product and service differentiation.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/product-differentiation
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