Service Business Marketing Strategy | #077
Modern Marketing Podcast · Adam Erhart
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This episode about service-based marketing is action-packed and very specific. Adam will cover 5 tips that can be applied across different markets, and to different customers and clients. Learn what's worked for Adam in the past, what doesn't work, and what will give you the maximum output and best end results.
[02:05]
- Prioritize Marketing
Give marketing the utmost respect. Be sure to communicate value and benefits, as you are not selling a tangible thing.
[03:47]
- Highlight the End State
Clearly articulate the benefits that your clients will experience after they've done business with your company. Remember: your customer has a problem and you can help to solve it.
[06:08]
3.Bridge the Gap
Paint a picture of the journey between they're problem to your solution. Simple sells.
[09:19]
- Go Where They Are
Find out where your market spends time. Remember the Three Ms: Market, message and media.
[10:39]
- Overdeliver
Exceed their expectations. Customer retention is more profitable than acquisition
[11:52]
Recap
Mentioned in this episode: