Marketing Meltdown - What to Do When Nothing is Working | #013
Modern Marketing Podcast · Adam Erhart
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Show Notes
No one is responding to your email marketing campaign.
Nothing you do is leading to more sales.
Your content strategy isn't providing any return on investment.
Whatever the marketing fail, there's almost always a clear and evident solution.
Episode discussions:
- Who's most likely to fall victim to an ineffective marketing strategy
- The most important question to ask when it comes to all of your marketing
- When it would be wise to get an outside opinion about your strategy
- Why your marketing might be failing and what to do about it
(02:20)
Go back to the basics.
-Strategy is always the foundation and most important fundamental element in running a successful marketing campaign.
(02:57) The importance of strategy: questions to ask yourself
- Where are your customers?
-Most marketing failures stem from misalignment
-Identify your ideal customer and ensure what you're offering resonates with your customers
(04:15)
- Why are you doing what you're doing? Why are you using the strategy you're using right now?
-Was it based on solid facts about your business, message, and customers?
-Generational businesses are more likely to fall victim to ineffective marketing strategies
(05:35)
Stop – Drop - and Focus
STOP
- Did you give it enough time?
- Did you give it enough attention and resources?
-There is a point you need to reach for something to be effective. Commit to your marketing in order to get it to work.
(07:55)
DROP
- Are some of your campaigns clearly performing better than others?
-Drop the losers and scale the winners. Reallocate more budget toward the winners.
- Get rid of anything that isn't working and that you can't justify or remember the strategy behind why you're using it.
(09:36)
The most important question you should ask when it comes to all of your marketing is "why?"
-Marketing needs to be accountable if you want to grow your business.
-Listen to episode 9 for more of an in-depth look at analytics and measuring your business!
09:53
FOCUS
- Double down on the 1 or 2 strategies that are most aligned with your business
-Work on maximizing those strategies before moving on.
-Get a second/outside opinion. We're often blinded when we're in the trenches of our own business.
Listen to a high-level overview of how to better communicate your message in Episode # 6 "Secrets to an Effective Online Marketing Strategy".
11:43 Show recap