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Show Notes
Some shops run clean because the people do—no late-night texts, threaded comms, and a lean, full-sub model that actually protects margin. We also get into the personal discipline behind it (sobriety, routines, boundaries) and how that steadied cash flow and home life.
https://www.clarkandaldine.com
Video Notes: 00:00 Intro & sponsors 05:07 Year in review + first new build 06:16 Cash-flow punch forces a reset 16:05 Sober season: anxiety, sleep, showing up 28:00 Reading & meditation with the kids 38:47 Client comms: no texting—use threads 40:27 Only call for emergencies (house flooding) 60:00 Picking the right scopes for margins 60:50 Running lean: 99.5% subbed out 68:20 Onboarding that sets expectations 78:35 Website, portfolio & finding your client 90:00 Life/business tradeoffs you don't see on IG 104:50 Wrap-up & where to find Clark + Aldine
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