Mobile Home Park Mastery

Stanley Marcus – the founder of Neiman Marcus – once said “take your markdowns on people and merchandise as quickly as possible. Unfortunately, many mobile home park owners refuse to follow this advice and end up holding on to unsuccessful managers for months or years longer than they should. So why do they do this and how do you correct this behavior? That’s the focus of this episode of the Mobile Home Park Mastery podcast.

The U.S. demand for affordable housing is huge, but you can’t rent or sell a mobile home unless it’s been renovated. Home readiness is, in fact, the number one problem for most park owners that have vacant units. But it’s perpetually harder to find those who will work on mobile homes as they seek better paying alternatives. In this Mobile Home Park Mastery podcast we’re going to review some fresh ideas that we’re implementing to find home renovation workers in a tough U.S. workplace.

One of the best ways for any mobile home park owner to create a nicer community is the addition of amenities. These come in all price ranges, but there’s a surprisingly large number that are very inexpensive yet have huge bang for the buck. In this Mobile Home Park Mastery podcast we’re going to explore what these amenities are, what they cost, and why they are so effective.

A ‘lie detector” is a device that gives you insight into whether a statement is true or false. So in this week’s Mobile Home Park Mastery podcast we’re going to analyze some of the most common things we get told by sellers and brokers to see if they are telling the truth or simply trying to spin fiction into their own selfish motives.

Creativity is defined as “the use of imagination or original ideas” – and that’s a great tool in forging some mobile home park deals. But there are limits on what you can do with creativity. In this Mobile Home Park Mastery podcast we’re going to review what you can and cannot fix with your inner Picasso, and some tips on staying out of trouble with your custom creation.

Life is all about making decisions. And if you can’t make good decisions quickly you’re going to miss out on a sea of opportunities as well as make those around you frustrated and lose confidence in your abilities. So how do you make fast and effective decisions? In this Mobile Home Park Mastery podcast we’re going to review some methodologies to help you make good choices in a reasonable time frame.

Housing is getting more expensive. The old saying “you’re either growing and changing or your dead” is true for places we live, as well. And that’s OK. In this Mobile Home Park Mastery podcast we’re going to discuss how housing is changing, how it displaces customers, how mobile home parks are not immune to this metamorphosis, and why that’s just a natural part of life.

While most mobile home parks are purchased from long-standing mom and pop owners, sometimes parks come on the market that have only been owned by the sellers for a matter of months or a few years. And this can cause a level of concern with the buyer – and rightfully so. In this Mobile Home Park Mastery podcast we’re going to examine why the length of time the seller has owned the property can be a concern and how to mitigate those reservations.

Mobile homes may all look similar to the average American, but to the successful park owner, there is a considerable difference between them – and it almost all revolves around age. In this Mobile Home Park Mastery podcast, we’re going to examine what you can tell about a mobile home simply from its age and what the key attributes are to focus on when buying and renovating used mobile homes to fill lots or simply pass judgment on park-owned homes you already possess.

In a society that has completely lost the concept of accountability, mobile home parks stand out as a perpetual experiment into the necessity of structure. Mobile home park owners have been using a “tough love” stance to keep their properties in good running order and to foster an environment in which the average resident stays in their home for around 15 years. But how do they accomplish this? That’s the focus of this Mobile Home Park Mastery podcast, and it could not be more timely in an America that is running amok.

One of the best methods to approach maximizing the performance of a mobile home park investment is to refinance it and do a “cash-out”, which means a return of some or all of your initial capital. But many people fail to grasp the science behind this alternative, and the thresholds required to make it a reality. In this Mobile Home Park Mastery podcast we’re going to facts from the myths regarding this financing trick.

America is entering a terrible recession. But there is no benefit to giving in to the negative atmosphere. Instead, you should view every economic decline as an important opportunity and harness your positive energy to take advantage of the situation. In this Mobile Home Park Mastery podcast we’re going to look at case studies of how others have profited from recessions and why a positive attitude is one of your best tools to succeed.

Mobile home park owners and residents need each other. There are strong bonds when a community owner does the right things, but the resident has to do their part, too. In this Mobile Home Park Mastery podcast we’re going to examine the relationship between park owners and customers and how to make it even better – even how to bring back from the brink the errant resident.

America has lost its focus on accountability and the results have been astoundingly awful. If you want your mobile home park to hit your budget and even exceed your expectations, it’s imperative that you hold your manager accountable. But how do you do that? In this Mobile Home Park Mastery podcast we’re going to review the top ten ways to gain accountability with your manager. Most of these methods rely on technology and not on heavy investments of time and money. That being said, at the end of the day, the person who is truly accountable for your mobile home park’s performance is the owner and the application of these management tools is a vital part of that success.

The Biden administration is trying to push the narrative that the mobile home park industry might be the savior to the affordable housing crisis. Some of these initiatives have potential and others are just the same B.S. in new packaging. Who are the winners and losers in these proposed changes to everything from building codes to home financing? That’s the focus of this Mobile Home Park Mastery podcast.

I frequently get calls from people who are looking at the concept of mobile home park investing and tell me “looks like all the good deals are taken and there’s not much left out there” – which they gather from a quick glance at on-line offerings. This thought is not supported by the simple fact that only around 4,000 of the 44,000 mobile home parks are institutionally owned. But if 90% of mobile home parks are still in the hands of moms and pops, why is this not readily apparent? That’s the topic of this Mobile Home Park Mastery podcast in which we examine why the opportunity is bigger than meets the eye and what you have to do to tap into it.

There are four methods of measurement regarding mobile home park performance: 1) cap rate 2) coverage 3) cash-on-cash and 4) cash flow. But what is each one and how do you derive it? And what is acceptable? That’s the focus of this Mobile Home Park Mastery podcast.

Mobile home parks have no greater crime than surrounding subdivisions, but there’s no question that crime in America is way up and that holds true for all property types. So what can mobile home park owners do to reduce crime in their properties on a daily basis? In this Mobile Home Park Mastery podcast we’re going to drill down on concepts to proactive reduce crime and how to build a template to help eradicate it.

Between the war in Ukraine and America plunging into the worst economy in 40 years, it’s easy to get depressed about the future. However, it’s always important to remember that not all futures are created equal. In this Mobile Home Park Mastery podcast we’re going to talk about navigating cycles, the contrarian nature of some assets, and the necessity of maintaining a calm head when all around you is in crisis.

What really makes customers stay in mobile home parks for decades on end? Is it truly a barrier to removing their homes or is it something more? In this Mobile Home Park Mastery podcast we’re going to focus on what really makes residents stay in place, as well as what makes them leave, and what the options are when they want to go.

Many people look at a handful of listings on Mobilehomeparkstore and Loopnet and declare “mobile home parks are overpriced!” But is that really true? In this Mobile Home Park Mastery podcast we’re going to focus on this topic and examine it factually. Are all the good deals gone? We’re going to talk about that.

One of the few books ever written about mobile home parks was the 1955 “How to Build and Operate a Mobile Home Park” by L.C. Michelon. What’s amazing about this book is how little has changed over the decades regarding what makes a mobile home park successful. In this Mobile Home Park Mastery podcast we’re going to discuss all the similarities reflected in the book and why they continue to hold true.

If you own a mobile home park with even one vacant lot, you probably have a plan to fill that lot with a new or used home to obtain stable, monthly lot rent. And if you are going to sell or rent a home in a mobile home park, your success or failure begins with the simple action of picking up the phone. In this Mobile Home Park Mastery podcast we’re going to explore everything you need to know about getting that phone line answered and answered properly. With the “prime selling season” fully underway for mobile homes in your park, this is a timely issue that all park owners need to understand.

In our nation’s moment of pandering to the far left, perhaps it’s time to pay homage to the simple fact that mobile home parks can be just as woke as the next business – only it’s a fact and not just a PR posturing. As the only sustainable form of housing that’s green due to size and environmentally friendly since it creates no pollution, we could out-woke even the wokest business without breaking a sweat.

The advent of Spring brings new challenges to park owners in the form of lawn maintenance, higher water bills, and annual pothole repair. But it also brings forth an opportunity to improve your sense of community, property appearance, and dedication to pride of ownership in the form one single event: the Spring Clean-Up. In this Mobile Home Park Mastery podcast we’re going to review what these events are, why they work so well, and how it’s time to put one in your schedule.

After over a decade-long absence, I am starting to see two of the greatest park buyer scams return to the marketplace: the “gypsy traveler” and the “rent guarantee”. In this Mobile Home Park Mastery podcast we’re going to expose how these two classic cons work and how you, as a buyers, can protect yourself from being taken advantage of.

Choosing contractors for any task in your mobile home park requires a thorough comparison of certain traits that can typically lead to success or failure. In this Mobile Home Park Mastery podcast we’re going to break down the algorhythm between selecting the cheap contractor vs. the more expensive options and how to make smart decisions using these criteria.

After nearly two years it would appear that the Covid crisis is officially over – at least in the minds of most people. Numbers are plummeting in both cases and political popularity. Businesses have abandoned mask mandates regardless of governmental directive and politicians are ending masking requirements before they have to go job hunting. It’s kind of like when the Berlin wall came down. But we are all scarred from the pandemic as we have seen first-hand what happens when the modern America totally falls apart from a business perspective. So what were the lessons learned for mobile home park owners? It’s time to reflect on these observations.

The performance of your community manager will have a huge impact on your park’s profitability. So how can you maximize that performance? That’s the topic of this Mobile Home Park Mastery podcast in which we’ll look at the key building blocks to motivation and how to elevate those to the next level. Since much of these steps have little or no cost, there’s no reason why every mobile home park owner is not focused on this concept.

In the old days, the typical mobile home park manager was tasked with a wide range of roles – and with these came considerable risk to the property owner. In this Mobile Home Park Mastery podcast we’re going to review the ever-changing role of the community manager and how it’s a win/win/win for the residents, the employee and the owner.

The Federal government does some things well – but one of the big exceptions is sponsoring initiatives to aid in the American need for affordable housing. Over and over they put up unnecessary hurdles to reduce the ability of the average consumer to buy a mobile home. But the latest push for energy efficiency in mobile homes may be the dumbest yet. In this Mobile Home Park Mastery podcast we’re going to discuss this latest HUD initiative and why it will only serve to destroy the access to affordable housing for millions of Americans.

Mobile home park lot rents are ridiculously low nationwide. At an average lot rent of around $300 per month, many mobile home park owners will surely re-develop into a better use of the land in the years ahead. For those who elect to remain as a mobile home community, it’s essential that rents be placed at sustainable levels in keeping with market forces. But what do you do when your market mobile home park lot rents are unsustainably low -- do you stay low or become the market leader? In this Mobile Home Park Mastery podcast we’re going to discuss how to set rents, why healthy rents are essential, and when it’s important to be a market leader rather than a follower.

USA Today released an article titled “Meet the New Mobile Home” which, although positive in nature, is certain to confuse most readers as to the true economics of the product. What’s missing from this article is the simple differentiation between mobile homes and land. In this Mobile Home Park Mastery podcast we’re going to discuss why it’s really all about the land, and that’s what makes mobile home park owners and mobile home manufacturers so completely different in their goals, profits, and future outlook.

There’s a time to sell and a time to buy. And that time to buy is called “the window of opportunity”. So what’s keeping that window open in the mobile home park business, when the apartment and single-family home niches are exhausted? In this Mobile Home Park Mastery podcast we’re going to discuss the window of opportunity in buying mobile home parks at attractive prices, and what continues to prop it open.

The mobile home park industry has adopted weak guidelines of ratings – none of which is embraced in a cohesive manner – and mobile home parks basically fall into two camps: 1) upscale retirement communities and 2) everything else. Long gone is the star system in any reasonable application. But is a two-party system enough? In this Mobile Home Mastery podcast we’re going to discuss the concept that maybe there should be a third standard category, similar to the rise of the Dollar General DGX model, and what the attributes might be to fall into this category.

The media will tell you that mobile home park residents are “trapped” in their homes. The truth is the exact opposite. The bonds that produce an average tenancy of 14 years are forged by the love of the product, not boundaries. In this Mobile Home Park Mastery podcast we’re going to explore the truth behind the myth that customers are “chained to the Waffle House booths”, and explore what makes them happy residents for decades.

The recent spaceflight of William Shatner – broadcast live – demonstrated how mobile home park turnarounds work. Just like a rocket it comes in a series of stages with tangible transitions. In this Mobile Home Park Mastery podcast episode we’re going to discuss what these stages are, how they work, and what the positive gains are to residents from these boosts in their quality of life.

At the same time that mobile home prices from the manufacturers have risen to the highest levels in American history, RV ownership in the U.S. has also hit record levels and many of these owners are not using them for travel but for permanent residency. In this episode of Mobile Home Park Mastery, we’re going to discuss the potential to fill vacant mobile home park lots with RVs, and why that’s going to be one of the big factors in filling up the remaining vacant lots in communities from coast to coast.

Each season has its own challenges when you own a mobile home park, and winter is no different. With the arrival of the holiday season comes new responsibilities and strategies to make your community in good operational condition. In this Mobile Home Park Mastery podcast we’re going to review the items all park owners need to accomplish before the snow begins to fall.

The “hard infrastructure bill” has now been signed into law. This bill is very geographic-specific, and many people have not through who the winners and losers actually. Some may be surprised at the new hot markets created by this democratic initiative. In this Mobile Home Park Mastery podcast we’re going to take a look at who the big beneficiaries are of this bill and why this does a lot to bring new luster to the “rust belt” and “flyover” states.

Wayne Gretzky once said "you miss 100% of the shots you don't take" - and that's as true for mobile home parks as it is for ice hockey. In this Mobile Home Park Mastery podcast we're going to discuss why it's essential to make offers regardless of the odds of success, as well as some tips to make those offers better received. Since success in buying mobile home parks is all about volume, it's essential that you take those shots.

Bill Gates once said “unhappy customers are you’re greatest source of learning”. Not only can you improve your business with unhappy feedback but also forge stronger bonds with customers by solving their problems. It’s also important to remember that you can’t please all the people all the time and can’t let a few unhappy customers sway what’s best for your mobile home park both as a business and a community. In this Mobile Home Park Mastery podcast we’re going to explore the world of unhappy customers: where they come from, how to deal with them, and how to harness their negative energy into a better business.

It’s hard to make important life decisions. But it’s even worse to avoid them. In buying a mobile home park, at some point in the diligence cycle you will have to make the choice to go forward or not. Many buyers can’t get these steps completed because they won’t stop second-guessing their decisions or agreeing that they have even completed their calculations. This is called “paralysis by analysis” – basically avoiding making decisions using the excuse that you are still working on the answer until the opportunity passes. In this episode of Mobile Home Park Mastery podcast we’re going to drill down on the sources of this indecision and putting together a framework to help bring it to an end.

I am a total skeptic and pessimist. And that adherence to the law of fear has paid huge dividends, as I have developed the ability to see failure ahead of the pack. But it’s not really that hard to make accurate predictions. In this Mobile Home Park Mastery podcast we’re going to discuss the clear signs of future success and failure and why it’s completely irrational to believe that you are smarter than the universe.

It’s been said that time is our greatest asset as it’s finite and irreplaceable. However, most people do not use their time to its full capacity. In this Mobile Home Park Mastery podcast we’re going to review some practical methods to literally stretch your productive time which, in turn, gives you an important edge in building your mobile home park assets.

The art of Kung Fu is in maneuvering your opponent’s momentum to achieve the desired result. And this holds true for smart mobile home park buyers, who have learned over the years some Kung Fu tactics of their own. In this Mobile Home Park Mastery podcast we’re going to review these strategies. All of these are win/win – as that’s the best way to buy mobile home parks – but are ingenious and highly effective.

America is in real trouble and the odds are extremely high that it will enter a new recession cycle in the near future. When all around you is in shambles, the only way to have confidence is to have a fail-safe back-up plan that works without depending on anyone or anything else. “Living off the land” is the expression for having the ability to fend for yourself without the help of any other group. In this Mobile Home Park Mastery podcast we’re going to see just how self-reliant mobile home park owners truly are.

It seems that America has gone insane. Nothing is on a solid footing, whether it’s the stock market, the single-family home market, the economy, the approach to public health – it’s all on the verge of collapse. In fact, most of the world economists predict a global recession within the next 18 months. In this Mobile Home Park Mastery podcast we’re going to review how you can take proactive steps to garner control over your future.

The mobile home park industry has an unusual public relations strategy. We seemingly let the media abuse us on a regular basis and never offer any pushback. So for all those fake articles that have hit the media of late, this Mobile Home Park Mastery podcast provides the actual stats that give conclusive evidence that mobile home parks are the sole solution to the affordable housing crisis.

America is in a unique position on investment returns, suddenly favoring speculation over income investing. And why not? Whether it’s Bitcoin or Tesla, values are simply based on “what people think things are worth” according to Mark Cuban. Whatever happened to the old-fashioned tie-back to earnings? In this Mobile Home Park Mastery podcast we’re going to discuss how America has entered the danger zone on valuations and how income-investing is the only way to avoid the inevitable collapse.