Personas - Spotify
From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research.
Mixed Methods · aryel cianflone
Audio is streamed directly from the publisher (static1.squarespace.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research. That was confirmed again last March by a blog post about a personas project the team had taken on with the help of some amazing vendors like Julie Francis, Fred Bove, and Laure Dousset. While many researchers are a bit skeptical of personas, the investment and impact they seem to be generating at Spotify makes a case for reconsidering. So, listen in to hear from the team behind one of the coolest personas projects out there.
Listen Now