MBA 015: ANALYSIS – Founder of SleekGeekSA ELAN LOHMAN inspires people to live healthy

Freemium Business Model:

We analyse how ELAN is operating a successful health and lifestyle business by utilising Facebook groups to motivate and inspire people to live healthy.

The following questions are being discussed:

1. The journey as a business owner.
2. The biggest challenge in starting the business and how was it handled?
3. How does the business make money?
   • Value Proposition
   • Customer Segmentation
   • Marketing Channels
   • Revenue Streams
   • Cost
   • Key Resources
   • Key Activities
4. Reset Scenario: Starting all over with the current knowledge, what business would you start?
5. Last words