Justin Choi Interviewed at The Korea Conference 2024

Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you'd like to apply to be a guest on the show, just head on over to missionmatters. com and click on Be Our Guest to apply. All right, so I'm in Marina Del Rey today at the Korea Conference 2024 and I was able to snag Justin. I know they're in upstairs networking, doing everything else. I'm like, Justin, come on, man. Give me that interview I've been asking you for. How are you? I'm good. How are you? How are you loving this conference? I am loving being on a boat with a bunch of Koreans. I think it's great. It reminds me of how I got here. Yeah, I I was listening to some of the stories. I was listening to some of the, the entrepreneurs and the pitches. I know you're an entrepreneur yourself. Did you find it inspiring? What did you like? You know, I can really empathize with the entrepreneur journey and then getting up there and presenting and the whole thing, you know, so it's, it's really cool to see and it's fun to root on fellow entrepreneurs. Yeah. It's not easy, right? That whole journey. It's painful. Let's be honest. Yeah. Yeah. You know that, I don't know if you know those Mrs. Fields cookies that they have in malls and all this stuff. So I had him, I had him on the show once and he was telling me, he's like, I had to ask him a similar question. Like what was entrepreneurship like? And he's like, you gotta love pain. You gotta be a masochist. You gotta, I'm like, Whoa, Whoa, Whoa. You're Mr. Fields, like cookies. I thought this was supposed to be like, like easy, but no, it's a, you know, ups and downs to be an entrepreneur. Right. That's the way the cookie crumbles. Oh, I'll take that one all day. So, we recently, one thing I want to bring up here while, while I got you on we recently had an event that you were, that you co hosted with us, and we went out there, and I mean, that was, talk to me a little bit about that. Like, what was the concept behind that? Like, it was, it was a great event. Well, you know, it was in Orange County California, and, The community down there doesn't quite get together as much as, let's say, the community in Los Angeles or San Francisco. So we wanted to get professionals down there together and just mix them up and see what comes of it. And so I had a good friend who is the head of health over at Amazon. And he agreed to go speak on stage and share some of the things that he's doing. And that was a good excuse to bring everyone together. And I think everyone had a great time, and it's really cool to see all the connections that come from. Doing something like that and seeing what results of it. So, that was the goal. I think it's fun. So, I talk to Shragwath this pretty often and I'm like, Man, we gotta get down to Orange County more and, and, and he kept on No, you don't. You liar. He kept No, I do. I do. And he kept on telling me he was like, What? And I'm like, he's like, I got a guy. And I'm like, what do you mean you got a guy? When he says that, he doesn't really say anything. That to me very often. He's like, no, you got to meet him. Justin. He's awesome. We're going to do an event with them. Then I saw it. Then I saw the crowd that came out and I'm like, Oh, we're going to be doing more in orange County. This is fun. I'm like, this is fun. I was like, I mean, in the, in the location was amazing. The audio, what was it called? Finish line. Did I get there? Yeah, it's finish line auto club. So it's like, it's basically almost like a country club for car collectors. You get to buy your garage and build it out. And then they have this beautiful clubhouse, which is where we host. Yeah. And you saw how amazing it was and what's really cool about it is they have 30 members or so and so not a lot of people get to experience that environment. So it was really cool to host people there and see the garages and the cars and all of that kind of stuff. And that, and you don't know this but afterwards I was on the app and I'm looking for some food and I'm like oh I gotta get some food before I go home. I found this little pop up kinda little area over there and there's a bar. bunch of different like that whole area has these little enclaves of automotive things, right? Like, it's really cool. I turned down one street and if we were in a different neighborhood, I would have been like, okay, this seems a little sketchy. But then I turned down this particular street and it's like, no, there's a car for a whole garage full of Lamborghinis and Ferraris and they're fixing them or whatever they're doing there. And I'm like, okay, this is a nice area for to have an automotive club. Yeah, for Orange County. It's kind of that whole area has kind of become like the Call it like the car commercial industrial zone. It's really cool. Ferrari service centers there. Yeah. That's probably where I went by. Yeah. That's probably where I was. Yeah. I got lost for calling them Lamborghinis, but t

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