How Sales Teams Can Use WhatsApp

Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So today's guest is Mohamed El Badwihi and he's co founder over at and COO over at Rasael. Mohamed, welcome to the show. Thank you so much for having me, Adam. It's a pleasure to be here. Thank you. All right, Mohammed. So I'm excited to talk about WhatsApp today and get into what you're doing over at Rassail and really how sales teams are using this platform that you've developed to to get to get results for their teams and for their organization. So excited to get into that. But before we do, we'll start this episode the way that we start them all with what we like to call our Mission Matters Minute. All right, Mohammed. So Mohammed at Mission Matters, our aim and our goal is to amplify stories for entrepreneurs, executives and experts. That's what we do. Mohammed, what mission matters to you? Thanks so much, Adam. The sales mission is to empower sales teams to succeed with WhatsApp and specifically B2B software companies that sell to SMEs. In the majority of the world today, in LATAM, in parts of Africa, in Asia, India. Middle East and so on. B to B software is sold over. What's up? In fact, pretty much everything is sold over. What's up? This is also happening in Europe, and the wave is beginning to hit the United States. The rest is at the forefront of that wave, and that's our mission. Love bringing mission based individuals on the line to share, you know, why they do what they do, how they're doing it, and really what we can all learn so that we can all grow together. So great, great to have you on. And I guess just to just to dive right in. Like, like, how'd you get your co founder? How'd you come up with this business? Like, like, what was the idea? Yeah, well I'll give you a bit of a background. I was born in Egypt and I lived in Southeast Asia for most of my life. Now in those countries in, in a large majority of the world, really WhatsApp rules, if you don't exist on WhatsApp as a business, you don't exist as a company. Period. So I got interested in this when my co founder, you just mentioned his name is dark. I've known for 15 years now since university. He came to me with this idea with this opportunity. He said, Hey, he was working in intercom at the time, and he said, I'm noticing that people The way businesses talk to their customers is changing. People no longer want to talk to you on the phone, on your website, on email. They want to use WhatsApp. They want to use other social messaging apps. I have no idea if this is going to work out, but I've, I've got a good hunch and I want you with me on this. And so we need a shot. He had started for a couple of months on his own. But he was right. And the data. Backed him up, and it's true there. There is no single channel in the world today that has this kind of usage, this kind of penetration and this kind of growth there. There are close to 3 billion active users on WhatsApp. And businesses want to be where their customers are. And customers more and more are driving the, the conversation. Really? They're deciding where they want to talk to businesses. They'll text you on WhatsApp. And if you're not there, you're just, you're just not there. Yeah. Yeah. So that was how we got started. And I, I see that like in, in the U S there's so many, and that, that may be new news for many people that watch this in the U S as well, because they don't, they may not have used WhatsApp. That much in their, in their business life, in their personal, maybe my, many people may be having, don't even know what's that business is. So I find it interesting, but I just happen to have a lot of friends internationally that use it all the time. So for me, it's a part of my day to day life and, but I've never really considered the next level of that, which is how do I incorporate into the business? Cause like for example, how does, how does it work for mission matters? How does it work for what we do? So as you kind of dug through and you're going through and you're looking at how you can add value to the business community, like what were some of the things that were missing that you were able to then help with for businesses specifically and how they can run on WhatsApp? Yep. Well, let me give you a little bit of why. What's up is useful for individuals on the consumer on the receiving side. It's clean. It's very clean. There's almost zero spam on what's up. And then I'll also try and tie it with what that means to businesses. That also means a high open rate. If I get a message on what's up, it's because I either opted in to receive it or something I care about. And if it's not, I can easily block it. Highly regulated businesses that misuse WhatsApp are immediately banned meta and often permanently, and that's why it's so much better tha

Mission Matters Business Podcast with Adam Torres